American Express Banking Corporation, India


Digital Communication


2016 onwards

Orchestrating the flow that drive Credit Card sales!

Different consumers demand varied experiences, and with the use of the right data to understand what motivates consumers and acting on those insights, we are now closer than ever to provide relevant, timely and engaging content that truly drives customers through the total purchase process.

We orchestrate the flow of communication such that it aligns with previous consumer touch points and where the customer lies in the purchase process. Technology allows us to create campaigns that truly influence this very path to purchase and thereby drive credit card sales.