Canesten India wanted to drive some important awareness in the minds of consumers on the difference between talcum and dusting powder for rashes, itching and other skin issues. Taking forward the brand strategy of provoking people to use their heads, the brand did a hinglish content roll out with the influencers being very important stakeholders to help drive the awareness and getting people to use the right product for a problem. DesignAnswers was brought on board as social media content creators and managers for the brand. By leveraging on influencers, we were able to seed in the awareness of the brand and create some ripples on Instagram.